COLURE True Color Care was founded in July of 2005 by David Paris, the company's CEO. David is a dynamic entrepreneur with more than two decades in the professional salon industry in sales, marketing and education. David has successfully helped launch and develop some of the largest and most influential hair care companies in the industry. He is well-rounded as a salon professional specializing in color education. Early in his career, David worked side-by-side with some of the most respected leaders in the professional salon industry. This earlier career success has led him down the road to create "only the purest and best" in professional performance salon products for his peers in the business. In this case, he has created what he calls 'the most modern merge of colour and couture...thus David's descriptive term, 'COLURE'.