To offer hair color professionals everywhere, the highest performance, pure and natural, luxury color care and styling products employing the most current proven technological advances. We passionately strive to create an environment of professional inspiration, motivation and education to enhance the quality of life and business for hair colorists around the world.
COLURE True Color Care uses only client and salon professional safe, pure, natural, non-allergenic and environmentally safe ingredients in all our products. We never test on animals or use any animal-derived ingredients in our products. All our packaging is 100% recyclable.