Colure Hair Care

COLURE True Color Care was founded in July of 2005 by David Paris, the company's CEO. David is a dynamic entrepreneur with more than two decades in the professional salon industry in sales, marketing and education. David has successfully helped launch and develop some of the largest and most influential hair care companies in the industry. He is well-rounded as a salon professional specializing in color education. Early in his career, David worked side-by-side with some of the most respected leaders in the professional salon industry. This earlier career success has led him down the road to create "only the purest and best" in professional performance salon products for his peers in the business. In this case, he has created what he calls 'the most modern merge of colour and couture...thus David's descriptive term, 'COLURE'.

In January 2007, COLURE True Color Care launched with co-founder and President Tony Case, a progressive entrepreneur who most recently introduced the latest in anti-aging and acne treatments to the beauty industry via medical grade LED light therapy. Tony was also the first to create a luxury line of advanced skincare products utilizing the latest DNA repair enzymes to protect and preserve the skin from harmful UV, oxidative and free radical damage. Tony was among the first in the skincare industry to achieve zero product diversion through his strict Zero Diversion Policy selling 'manufacturer-direct' only and employing a product tracking system that ensured a true salon exclusive product offering.

Since David and Tony's paths have crossed, they have teamed up to share a mutual philosophy of creating 'the best in salon professional and salon exclusive color care products'. With their combined background and team of professional chemists, it has taken two years to formulate and create COLURE.

COLURE...CARES FOR THE COLOR AND THE COLORIST!