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Welcome to Colure True Color Care

Now there is a "smart new take" on color-treated hair when it comes to Amazing Color Take and color that is Guaranteed Not To Fade between color services.

Colure True Color Care uses the latest Molecular Nanotechnology (The process of miniaturizing ingredients) in the creation of their products. This allows Colure to combine ingredients which were not previously possible and create high performance formulas which truly penetrate the cortex of the hair shaft to build beautiful, healthy and amazing color. Colure’s trademarked Color Longevity Formula locks in hair color to ensure their Zero Color Fade System.

All products are made with organic botanicals and 100% non-toxic chemistry meaning no sulfates, parabens, dyes, hydrofluorocarbons, propanes, petrolaums, denatured alcohols or butanes. Colure does not animal test or use animal derived ingredients, and their packaging is 100% recyclable.

  Featured products
Purchase the SmoothStraight Shampoo and Elixir and receive FREE SmoothStraight Conditioner.
SmoothStraight Trio
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SmoothStraight Trio

Free Conditioner! $26.00 Savings! While supplies last.

Smoother, healthier, frizz free vibrant hair without the chemicals! With the COLURE SmoothStraight System imagine unruly locks smooth and straight without the use...

Price: $65.00
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